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The most severe drought ever happened in the past 60 years is now
affecting the Horn of Africa. Kenya Meteorological Department (KMD)
predicts that the La Nina conditions will manifest in severe drought
over many parts of Kenya, with arid and semi-arid areas the worst
affected. The Famine Early Warning System Network (FEWSNET) had earlier reported that approximately 700,000 people in the Northern part of the country could be classified as highly food insecure following |
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the failure of the 2010 short rains and 2011 long rains.
Deterioration in grazing resources, coupled with severe water scarcity
leading to long migrations, heightened clustering of livestock and
resurgence of conflicts as communities compete for fast dwindling
resources reported |
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In the view of this, on 2nd August 2011, all distributors
and staff of BF Suma Kenya office initiated a fundraising campaign for
the victims in famine, with the intention to extend a helping hand to
the families who are suffering from starving in the Northern part of
Kenya. A donation box passed on to the hands of distributors and BF Suma
staff together with the genuine loves & concerns to alleviate human
suffering during this time of drought in the Horn of Africa. The entire
donation was passed to the Kenyans for Kenya Initiative. 'Caring' is one of the core values of BF Suma. Fulfilling social responsibility is always in line with its business philosophy. Victims are supported with actions and cares. Other than the exceptional business |
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talents, all distributors of BF SUMA exhibited the unconditional love and concerns to the community. The Kenyans for Kenya initiative was launched on Wednesday 27th July 2011. This is an initiative that is spearheaded by Safaricom Foundation, Kenya Commercial Bank (KCB), Media Owners Association (MOA) and Kenya Red Cross Society (KRCS). | |
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